Month: 2025-08-04

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茉莉奶白品牌手册(英文案例)

MOLLY TEA X HELLO KITTY

On Children's Day 2025, Molly Tea teamed up with Hello Kitty to create a modern playground just for the young at heart. Drawing inspiration from the beloved character that has charmed generations, the collaboration blends retro childhood aesthetics with a modern twist—launching the [BE A KIDULT] packaging series and exclusive merchandise to invite everyone to share the joy and relive the delight of childhood. The co-branded new drink, [Melon Oolong Milk Tea], sold over one million cups within five days of launch. Limited-edition merchandise, including the [Travel Tumbler] and [Flameless Aroma Diffuser], sold out within just 10 minutes of release.