CHINA'S LEADING SCENTED TEA BRAND
About Us
Molly Tea was founded in Shenzhen, China. Taking jasmine as its inspiration, the brand explores locally-sourced floral and fruity tea aromas from around the world, with a focus on floral-scented Chinese teas. Recognized by CIC (China Insights Consultancy) as the first freshly made tea brand dedicated to floral aromas, Molly Tea combines relaxed tea drinking with a creative scent experience, aiming to bring moments of joy to consumers—one cup at a time.
Rooted in Eastern cultural heritage, Molly Tea introduces a distinctive “Eastern Modern” aesthetic from a contemporary perspective. Unlike the visual style of traditional new-Chinese tea brands, it expresses refined aesthetics through every cup of tea, becoming a trendsetting favorite among young consumers.
Brand IP
Molly is a kindergartener with a flower bud hairstyle and big eyes. She was born in 2022 and was inspired by the oriental jasmine flower.
She retains a sense of healing and innocence, symbolizing a pure and warm presence in urban life.
Full of imagination and curiosity, Molly explores the modern world, expressing joyful emotions through her ever-changing looks.
May
Molly Tea launched a limited-edition 'Born to Play' series in collaboration with the globally renowned IP Hello Kitty for Children's Day. The joint drink sold over 1 million cups in just 5 days.
June
The brand had expanded to over 1,400 stores nationwide (including those under construction), with sales exceeding 300 million cups, setting a new benchmark for the growth of Chinese-style fresh tea.
April
Molly Tea made its international debut with the opening of its first store in New York, where GMV surpassed 3.1 million yuan in the first month.
May
Molly Tea partnered with brand ambassador MiKA to celebrate modern love.
June
The brand had surpassed 500 stores nationwide, becoming the fastest-growing Chinese-style freshly brewed tea brand to reach this milestone.
August
Molly Tea received CIC Zhushi Consulting's market position certification as the first brand dedicated to floral scents in the freshly brewed tea category.
October
We secured nearly 100 million yuan in financing led by Alibaba Local Life.
October
Xia Zhi Guang, the official spokesperson for the floral scent brand, reinterpreted the brand's image. During this period, the first store in Sydney officially opened, continuously expanding the overseas market.
May
The company launched in the east of China with four stores opening simultaneously in Shanghai.
August
It expanded to Northeast and Southwest China, with the opening of stores in Harbin and Chongqing.
September
It entered North China and Northwest China, with the opening of stores in Beijing and Xi'an.
October
It expanded to Central China, with two stores opening in Wuhan.
December
Subsidiaries were established in Guangdong, Shanghai, Zhejiang, Jiangsu, Beijing, Sichuan, Shaanxi, and Fujian.
March
The "Gardenia" series was launched and became a hit among consumers, topping the sales charts.
August
The new "White Champaca" series was released, becoming an annual blockbuster, with daily sales exceeding 7,000 cups.
September
It officially entered Guangzhou and Dongguan, opening five stores simultaneously, dominating various lists.
November
It was selected by the Consumer World as one of the top 25 most valuable Chinese catering brands for the year.
December
The annual product sales exceeded 10 million cups, making it a more popular milk tea brand among consumers.
February
The first store opened in Shenzhen.
August
The best-selling item, Premium Jasmine Milk Tea, sold over 500,000 cups.
