Brand Related Case

On Children's Day 2025, Molly Tea teamed up with Hello Kitty to create a modern playground just for the young at heart. Drawing inspiration from the beloved character that has charmed generations, the collaboration blends retro childhood aesthetics with a modern twist—launching the [BE A KIDULT] packaging series and exclusive merchandise to invite everyone to share the joy and relive the delight of childhood. The co-branded new drink, [Melon Oolong Milk Tea], sold over one million cups within five days of launch. Limited-edition merchandise, including the [Travel Tumbler] and [Flameless Aroma Diffuser], sold out within just 10 minutes of release.

Rooted in Chinese culture, aesthetics, and philosophy, DOCUMENTS pioneers its unique BOLD-ZEN style—offering unforgettable scent experiences that resonate both locally and globally. Sharing a mutual passion for the art of Eastern fragrance, Molly Tea and DOCUMENTS found natural harmony in their pursuit of scent. In May 2024, Molly Tea joined hands with DOCUMENTS to co-create a modern sensory journey. Guided by fragrance as a signal, the collaboration invites people to feel, to connect, and to experience enduring affection through scent—a poetic offering of love in aromatic form.

As the long-awaited Olympics return, Molly Tea teams up with Garfield Family to present a playful and humorous twist — the Lazy Cat Sports Day. We cheer on the games while exploring a philosophy of movement rooted in relaxation and ease, bringing a dose of laid-back fun to the athletic spirit.

Molly Tea joined hands with MyLittlePony, infusing Eastern modern tea culture with a touch of magical girl charm. Through whimsical design and playful expression, the collaboration captures a spirit of modernity—celebrating the fantasy, adventure, and kindness that lie behind every adorable character.

As a new Chinese-style home and lifestyle brand, GUANYUANJI is dedicated to capturing the spirit and vitality of younger generation. With a vision rooted in reinterpreting traditional aesthetics for modern living, its philosophy aligns seamlessly with that of Molly Tea. In September 2023, Molly Tea collaborated with GUANYUANJI and illustrator-artist XIETU to present the Eastern Garden Series. Together, we launched the new tea SHUIDIXIANG and a new artistic home fragrance Lucky Peach, telling a story of Eastern romance through a fusion of traditional craftsmanship and modern sensibilities.

Inspired by the concept of LIMITLESS POSSIBILITY, Molly Tea joined forces with Barbie to reimagine beauty beyond traditional standards. Rooted in the elegance of Eastern floral teas and viewed through a modern lens, the collaboration celebrates boundless self-expression—exploring the limitless possibilities of beauty without definition, and embracing freedom in diversity.

Inspired by the concept of WARM TEA MOMENT, Molly Tea invited ambassador Zhiguang Xia to present a fresh interpretation—blending traditional Eastern tea culture with modern tea-drinking rituals. By bringing tea into more diverse, everyday scenes, the collaboration continues the story of Eastern tea in a contemporary light. Amid flickering candlelight, a modern footnote is added to the timeless tea table—shining a spotlight on the floral elegance of Chinese tea.

In May 2024, inspired by the playful phrase "I Love You", Molly Tea teamed up with brand ambassador MIKA to launch the limited-edition Pomelo series—an exploration of modern expressions of love. Reviving a nostalgic saying with a fresh, contemporary twist, the campaign sparked a new wave of heartfelt gestures. With "I Love You" slipping effortlessly from the lips, love flows naturally—anytime, anywhere.

Molly Tea celebrated its one-year anniversary in Zhejiang and Shanghai, China, coinciding with the Shanghai stop of Jolin's UGLY BEAUTY FINALE concert. As the official tea beverage partner, Molly Tea proudly crowned the spirit of UGLY BEAUTY. A regional limited-edition drink, Narcissus Milk Tea, was launched for the occasion—infusing authentic rock tea aroma with the elegance of blooming roses, paying tribute to a stage where all kinds of beauty flourish.

SharkGirl is a symbol of independence, confidence, and a modern lifestyle. Their pursuit of quality and flair for contemporary style made the collaboration a natural fit. In November 2023, Molly Tea partnered with the SharkGirl to launch a limited-edition drink and exclusive merchandise collection. Blending premium Eastern tea with bold fashion elements, the collaboration reimagined Molly Tea in a fresh way—creating a vibrant new tea-drinking experience that brings modern tea culture to life.